We offer true support, not just a playbook

Gain deeper insight into your current strengths, points of difference, and opportunities. Includes internal stakeholder interviews, competitive research of likeminded agencies, existing client interviews. Includes ten 30 minute interviews, and compilation of findings and insights.

Get feedback on agency materials from a a panel of potential customers from a selected industry of choice. Includes preparation of research study, and assistance preparing stimulus & agency pitch video. Covers three participants, including their compensation.

We will complete all preparation and lead a live workshop where we will present findings from discovery research, and co-create the agency messaging strategy. Participation of 3rd party consultants not included.

Informed by strategy & messaging workshop, we will help develop full kit of unique messaging for agency positioning, vision, philosophy, structure, and services. Includes three rounds of revisions.

We will customise a template for your agency, specifically built to beautifully present digital RFI responses. Assumes usage of existing UX structure and features, with branding and identity customised for the agency. Software costs not included.

A quick dive into the consumer, category, and competitive landscape surrounding the client opportunity. Research will go deep enough to inform a persuasive cover letter that demonstrates a firm understanding of key macro and market drivers affecting their business, as well as opportunities and challenges they might face.

Process starts with a brief that outlines insights from the research, key agency talking points, and narrative arc of the overall proposal. An experienced agency copywriter will then craft a 1-page cover letter to set the tone of the proposal. Includes 1-round of revisions.

We will input all final proposal content into a digital submission leveraging Proposify software. Assumes that agency Digital Proposal system has already been created as a part of the NB Operations Section.

Get your pitch process off to a good start with a deep dive research report on the consumer, category, and company. Includes a full review of direct competitors, as well as an assessment on substitutes, and potential new entrants. We will complete a full Pestal analysis to understand larger macro forces that are influencing the client, as well as a deep dive assessment of their business. We will leverage panel research tools like Global Web Index, and any additional agency licensed tools to uncover key consumer insights that can be leveraged.

We will commission and lead a custom research study diving deeper into opportunities uncovered through the Get Smart research. Covers management & design only, and does not include 3rd party panel costs or respondent compensation. Includes usage of our licensed research tools.

An experienced agency leader with 10+ years of experience will jump in to lead the entire pitch process, and collaborate across departments.

Get support from an external expert with deep experience within a specific category to support existing opportunities, or development of content for new prospects.